In this interview American economic and social theorist Jeremy Rifkin discusses the theories laid out in his book, the Zero Marginal Cost Society. In particular he outlines his predictions for a third industrial revolution that will create a new economic system: the sharing economy and the collaborative commons will totally transform capitalism as we know it today and create a zero marginal cost system based on the Internet and renewable energy.

The aim of this video is to raise awareness of the 12 principles of good democratic governance at local level - one of the three pillars of "The Strategy for Innovation and Good Governance at Local Level" launched in October 2007 by European Ministers responsible for Local and Regional Government during their conference in Valencia, Spain. European local authorities who fully comply with the 12 principles can be awarded the European Label of Governance Excellence (ELoGE) -- represented by a 12-sided polyhedron - the dodecahedron. Currently Austria, Belgium, Bulgaria, France, Germany, Hungary, Italy, Malta, the Netherlands, Norway, Romania, Spain, Ukraine are working on the strategy.

The video was produced by the Council of Europe's Centre of Expertise for Local Government Reform as part of its programme to strengthen the capacity of local authorities in Ukraine, and was funded by the Swiss and Danish governments.